Fieldnote turns your engineering into one clear story, places it with the reporters who cover energy and climate, and puts it in front of the funds that read them.
Book a story audit62 feature stories placed for founders in 2025
Two former energy reporters and a fund-side storyteller, working from a studio on the Landwehr canal in Kreuzberg.
41
Energy and climate reporters we brief each quarter
120+
Climate funds and angels on our briefing list
Every launch runs on the same calendar, so your engineers know when they're needed and your board knows when the story lands.
Week 1
Two hours with your founders and lab lead to find the one claim that holds.
Weeks 2–3
Data checked, photos shot, the kit written in German and English.
Weeks 4–5
Twelve to fifteen reporters hear it first, under embargo, with your founder.
Week 6
Stories go live at 7:00, the investor note goes out at 9:00.
Weeks 7–8
Coverage pack to every fund on your list, and intros tracked weekly.
The problem, the proof and the ask in 300 words.
Twelve slide headlines your designer can build around.
Pilot results and unit costs, checked like a reporter would.
The twenty hardest questions, rehearsed on camera.
Every story from launch week, ready to forward to partners.
Ready in week four
Ask for a sample9 days
From first pitch to published story
Because every pitch goes to a named reporter with the data already checked.
€38M
Raised by clients after launch
Seed to Series B rounds closed within six months of the story running.
82%
Launches followed by a round
Because the coverage pack reached every fund on the founder's list in week seven.
VoltgridAn embargoed briefing with fourteen energy reporters, then the seed news on a Tuesday morning.
23
Stories in launch week
WärmewerkA data report on Berlin rental heating, pitched to city and climate desks over two months.
€12M
Series A closed four months later
Trade press for credibility, business pages for reach, and the newsletters investors read on Sunday night.
62
Feature stories in 2025, across 14 outlets in German and English
Gridline
The Berlin battery startup that wants to retire peaker plants
Feature · Mar
Klima Weekly
Why heat pumps keep failing in rented flats
Interview · Apr
The Watt
Voltgrid raises a seed round for grid storage
Funding · May
Netto Null
Selling carbon removal to sceptical finance chiefs
Podcast · Jun
Carbon Desk
Berlin's rental heating gap, in numbers
Analysis · Jul
Berlin Tech Post
From installer to data company in two years
Profile · Sep
A one-page note on what ran, where, and why it matters to their thesis.
Rehearsals with a former reporter until the hard answers come out short.
Inbound investor intros
14 a month
Average for 2025 clients by month six after their launch story ran
Intros per month after launch
14 +5x
What climate-tech founders ask us most. Anything else, Lena answers within a working day.
Ask a questionEight weeks before the announcement is ideal. Four can work when the data and the founder are ready.
No honest agency can. You see every reporter we brief and why, and every reply goes into a shared log.
We don't broker deals. We build the story package funds ask for and time the coverage around your raise.
Yes. Every press kit ships in both, written by native writers rather than translated.
An eight-week launch starts at €14,000. Monthly press retainers start at €4,500, with no long contract.
A free 30-minute story audit with a former energy reporter. You keep the notes.
Book a story audit
